StudioRoses (Rafa Roses)

Who is / What is

Branding and graphic design studio in Palma (c/ Temple 11), directed by Rafa Roses (founder and creative director). Motto: «We design to communicate». He works for local and international clients (Teatro de la Maestranza, Juaneda, Hauser & Wirth, Paysage Miró).

Featured work

• Son Moragues (Valldemossa): original brand with Rafa Roses dot logo Silver Laus 2016.
• SONMO (new image of Son Moragues): packaging with materials from the estate and the Serra de Tramuntana, recycled materials and artisan techniques Bronze Award 2024 (packaging).
• Terreno Barrio Hotel (El Terreno, Palma; published 2026): “neighborhood hotel” concept, naming, identity, tone and signage for Piñero's first urban hotel. Family of logos taken from the graphic history of the neighborhood: old signs photographed by José Taltavull, documents and the Roses family archive (the grandfather, Pepe Roses, created the Barbarella room). Logo drawn by lyricist Ellmer Stefan; signage by Nicolás Aguirre with neon, painted signs and light boxes; production of signs by Ideas Rótulos and Imagina (local). Architecture: OHLAB. Photos: José Taltavull and José Hevia.

Relationship with the office

• Painted sign and neighborhood commercial letter: estampers-i-impremta-popular as a graphic relative.
• SONMO recovers the wool and looms of the Tramuntana: paraires-i-draperia , flassades-i-mantes-de-llana .

History

• 2016: Silver Award for the Son Moragues brand.
• 2024: Bronze Award for SONMO packaging.
• 2026: The Brand Identity publishes the Terreno Barrio Hotel project.

Why is indigenous design

It uses the graphic memory of a Palma neighborhood (signs, cinemas, halls) as raw material for identity, and produces it with local sign makers. With SONMO it highlights a Tramuntana farm and its wool: graphic design as a story of the territory.

For the project

Candidate to design or advise the identity of Disseny Indígena; interview about "neighborhood archive as a typographic source." Bridge with SONMO/Son Moragues (wool, Establiments looms).

Photos

 — Hotel neighborhood land, signage. © StudioRoses / photo José Taltavull or José Hevia (check which one), via The Brand Identity.

 — Terreno Barrio Hotel. © StudioRoses, via The Brand Identity.

 — SONMO Packaging awarded at the Laus. © SONMO.

Sources

• studioroses.com/
• the-brandidentity.com/project/how-studio-roses-made-a-hotel-feel-like-part-of-it
• sonmo.es/en/blogs/news/sonmo-wins-its-second-laus-award-for-packaging-design

Working text from the Disseny Indígena knowledge base, machine-translated from Spanish.

Open it in the atlas →